BLUESTONE LANE X HEINEKEN

Heineken 0.0 #NowYouCan

In partnership with Heineken, we distributed free 0.0 ‘brews’ for the launch of their new non-alcoholic beer. As part of their divisive ‘#NowYouCan’ campaign, we worked to bring a new way to enjoy a morning ‘brew’ in the unexpected place in a coffee shop. The campaign involved store take-overs, daily promotions, and product giveaways. and targeted those on a daily morning commute and lunchtime work catering.